PETER HOLST PHOTOGRAPHY

This was a fun little job I did up in Prince George a little while back, with the great Friso Halbertsma from Elevator Strategy, Advertising & Design.

We had to fly up to Prince George for the day as we had to shoot one of Coastal Hotels employees for a campaign they are running, wherein they portray people working for the hotel chain, in the context of their personal passions.

Originally the plan was to shoot Butch outdoors at a great setting in his lime green muscle car. But clouds rolled in and rain arrived, making it impossible to follow the original plan and still make the return flight in time back to Vancouver a couple hours later. In other words…we were in a bit of a pickle, as rescheduling was not a real option.

So what do you do? The only thing you can in a situation like that…you improvise.

We squeezed the car through the front doors to the hotel lobby, with about an inch on each side. And without getting a scratch in the lime green finish, thanks to Butch’s skillful steering, rolled it into the center of the room. Set up lights. Got the shot. Packed up. Rolled it back out, by which time the weather was clearing (of course…). Jumped into the back of the lime green dodge, for some rapid transit to the airport with the roof down. And arrived to the airport just in time for the return flight…phew.